Brands & Portfolio

Brand portfolio: which brand fits which setup?

Six brands. Four working contexts. The choice starts with the workflow: studio, creator, beauty or mobile work. Each brand supports a clearly defined use case.

Guidance

Which brand fits which use case?

In brief

Walimex is intended for entry-level and basic equipment, Walimex pro for repeatable studio workflows. Multiblitz is being rebuilt as a system-oriented studio lighting brand. Mantona covers transport and tripods, Instarter creator setups, and GlamSeries beauty workstations.

The Foto Walser portfolio is not just a collection of labels. It is structured as a toolkit for different workflows and requirements. A home studio has different needs than a video team, a beauty studio or a creator producing content every day.

Walimex supports entry into photography, video and content production with solid basic equipment for building individual setups. Walimex pro is aimed at users who depend on repeatable results, expandable systems and studio workflows. Multiblitz is being rebuilt as a modern studio lighting brand with system-oriented work at the center.

Mantona focuses on transport, protection and stable support systems, from bags and backpacks to tripods for mobile use. Instarter was developed for creators who need ready-to-use setups for social media, streaming and video content. GlamSeries focuses on everyday beauty work and lighting solutions for cosmetics, styling and professional beauty applications.

01 — Entry and basic equipment

Walimex

Studio accessories for entry, training and home studios

Softboxes, stands, flashes and background systems for building a reliable basic setup.

SoftboxesTripods and standsFlashesBackground systemsReflectors
Go to Walimex →

02 — Studio workflows

Walimex pro

For repeatable results and studio scaling

Light modifiers, continuous light and accessories with a focus on robustness, repeatable setups and clear compatibility.

LED panelsStudio softboxesOctaboxesStudio lightingSpeedrings
Go to Walimex pro →

03 — Studio lighting as a system

Multiblitz

German studio-lighting tradition rebuilt

Multiblitz is being rebuilt as an independent brand for controlled studio lighting, with a focus on clear functions and long-term system logic.

Studio lightingSystemContinuous lightAccessoriesStudio
Go to Multiblitz →

04 — Transport and protection

Mantona

Camera bags, backpacks and tripods for mobile work

Camera bags, backpacks and tripods for transport, protection and mobile stability.

Camera bagsBackpacksTripods and standsTripod headsCases
Go to Mantona →

05 — Creator economy

Instarter

Creator setups for light, sound and smartphone workflows

Ring lights, streaming setups, microphones, smartphone accessories and greenscreens for fast, consistent setups.

RinglightsStreamingMicrophonesSmartphoneGreenscreen
Go to Instarter →

06 — Beauty setups

GlamSeries

Beauty light and workstation setups

Beauty lights, organization and accessories for salon, make-up and content production.

Beauty lightsCosmetic casesWorkstationOrganizerAccessories
Go to GlamSeries →

Portfolio

Products in action

Insights into the use of Foto Walser brands, from photo studio to location shooting.

Walimex studio light in portrait setup WalimexStudio and portrait lighting Multiblitz MB-PL LED 60B photo light with battery MultiblitzPortable studio lighting Walimex pro studio setup with light modifiers Walimex proStudio workflows Mantona camera backpack and tripod outdoors MantonaTransport and location Instarter creator setup with ring light InstarterCreator setups GlamSeries beauty light and cosmetics workstation GlamSeriesBeauty light

Buying guidance

How do you find the right equipment?

The right equipment depends on use case, budget and experience level. The service team helps classify setups and choose suitable combinations.

Entry into studio photography

Walimex softbox set + aluminium stand + compact flash. The essentials for soft portraits and a planned basic setup.

Video / production

Walimex pro LED panels + stable stand + audio setup. Goal: constant light, clean sound and repeatable video setups.

Content creator

Instarter ring light + USB microphone + greenscreen. A fast start for YouTube or TikTok content with a clear image and sound basis.

Beauty / workstation

GlamSeries mirror setup + beauty light + cosmetic case. Equipment for salon, workstation and mobile use.

Personal guidance → Go to shop ↗

QUICK CONTACT

Location

Wilhelm-Lexis-Str. 8
52249 Eschweiler, DE

New addition Multiblitz

New brand

Multiblitz returns

The German brand returns and is being rebuilt as a system-oriented studio lighting brand. The focus is on clear functions, compatibility and repeatable studio setups.

Go to Multiblitz →
Multiblitz

STUDIO LIGHTING · SYSTEM LOGIC

Typical questions

Understanding the brands

The Foto Walser brands intentionally overlap in some areas, but they are not interchangeable. Choosing by use case makes it easier to find suitable products and avoid accessories that do not fit the setup technically or practically.

When should I choose Walimex and when Walimex pro?

Walimex is suitable for entry-level and basic equipment. Walimex pro is the better choice when repeatability in everyday studio work, higher load capacity and clean system logic become more important.

Which brand is intended for video and content creation?

For classic video production, Walimex pro, Mantona and Instarter are relevant. Walimex pro provides lighting and studio accessories, Mantona mobile stability and transport, and Instarter compact creator setups with ring light, smartphone holder, microphone or background.

Where does GlamSeries fit into the portfolio?

GlamSeries is aimed at beauty studios, make-up artists, salons and creators who need lighting, mirrors and transport solutions for beauty work. The focus is on even, controllable light and practical equipment.

What role does Multiblitz play?

Multiblitz is being rebuilt as a system-oriented studio lighting brand. This is especially relevant for workflows where light, modifiers, triggering and accessories need to fit together over the long term.